CASE STUDIES - SOLUTIONS MADE TO ORDER

EYE ON FITNESS! A Photo Health & Wellness Calendar

"Presented with products of equal price and quality, 66% of multicultural consumers would switch brands based on a good cause!"

This initiative to give back to the community began as an adult photography competition and transitioned to focus on young people with Latino and Black youth participants taking pictures that reflected their respective cultures. In 2008, with a continued focus on youth, strategically the theme evolved as a Health & Wellness platform was adopted.